FAQs – Heartland Coffee

FAQ

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Where do you source your coffee beans from?

We carefully source our coffee beans from ethical, sustainable farms in Central America (or elsewhere, as labeled), ensuring high quality and fair practices for farmers.

Can my school or 501(c)3 raise money using Heartland Coffee?

Most likely yes! And it's very simple to do. Let's talk. Shoot us an email at hello@heartlandcoffee.org

How much of my purchase goes to charity?

The short answer: It depends! We pledge by year end to have given all surplus/profits to our partner 501c3 charities. This will be validated by a 3rd party.

And if you purchase through a Partner's referral link, they will directly receive, at minimum, whatever % is pledged to them (typically 20%). This includes all future spending you return for, including subscriptions! This means subscriptions--and referring your friends for subscriptions--are a powerful way to convert your coffee spending into real charitable impact for your favorite non-profit or school.

The long answer: Our target is for 20-40% of all purchases to go to charity. The larger we grow, the higher % we can afford to give.

Heartland Coffee only opened officially in January 2025, completely independently with no outside funding. Technically, we aren't even profitable yet!--the founder is paying out of pocket the costs to launch the business. Nevertheless, even during this "bootstrapped" time, Heartland has committed to giving a minimum of 5% total, including the 20% pledged to Partners on referrals made through their referral links.

Plus, we offer the option to donate directly. 100% of donations go to 501c3 charity partners, and will be tax-deductible (once the newly opened Heartland Coffee Foundation receives 501c3 status from the IRS, a process which can take several months. Once status is received, all your donations prior to that day will become retroactively eligible for tax deduction.)

Are you structured as a non-profit or for-profit?

Newman's Own Dressing is the leader in the charitable brand space, so we have chosen to use their model, which has been so celebrated and successful. Here's how it works.

All business and sales are conducted through Heartland Coffee LLC. Profits are donated to our separate 501(c)3, The Heartland Coffee Foundation. The Foundation then disburses all funds to the education charities and schools we support.

Any donations you make go directly to The Foundation and will be tax deductible. The LLC takes no fee or cut.

This model was pioneered by Newman's Own, has stood the test of time, and been publicly celebrated. It is used for 2 main reasons:

It is the structure that allows for the greatest total financial impact over time.
It does so while adhering to the law.

We intend to manage the Heartland Coffee brand and Foundation to stay true to this model, and become a significant long-term source of funding for education charities and schools.

Where do you ship?

We currently only ship within the United States.

Can I track my order?

Yes, once your order has been shipped, you’ll receive a tracking number via email. Use this number to track your package in real-time.

Can I change or cancel my order after it’s been placed?

If you need to change or cancel your order, please contact us as soon as possible. We will do our best to accommodate your request before the order is processed. Once it has been shipped it is not in our power to cancel it.

Couldn't find your answer?

We're here to help! If you didn't find the information you were looking for, please feel free to reach out to us directly. Our team is always eager to assist you.

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